As Executive Producer on both the agency and production sides, I led Prime Video’s first NASCAR launch campaign- from early concepting through production and final delivery. The work introduced NASCAR to a streaming audience for the first time, anchored by Dale Earnhardt Jr. and Steve Letarte and built around the idea of shifting a legacy sport into a new viewing experience.

The campaign helped set the stage for one of NASCAR’s biggest transitions, drawing millions of viewers to Prime’s debut broadcast and showing how the sport could live inside a streaming-first environment. My role was to keep the creative and production clean, coordinated, and moving quickly across teams at 77 Ventures Creative, Boomshot, and Prime.