Prime Video’s first NASCAR season launched with a talent-driven campaign featuring Dale Earnhardt Jr. and Steve Letarte - designed to move fans from traditional TV to streaming. I served as Executive Producer across both 77 Ventures Creative and Boomshot, guiding the work from early concept through shoot and final delivery. With creative developed at 77 and production/post at Boomshot, the campaign helped introduce NASCAR to Prime’s streaming ecosystem and set expectations for a new way to watch the sport.