I led production for TomTom and Tele Atlas during the period when GPS was breaking into the mainstream and competition in the category was at its peak. The work spanned global campaigns, product demonstrations, and retail content across TV, digital, print, and OOH.

I oversaw the account and guided production from early development through final delivery - covering Executive Producer, art buying, business affairs, and post roles where needed. The challenge was always the same: translate fast-evolving mapping technology into simple, useful stories for everyday drivers across international markets.