For NASCAR’s 75th anniversary, I executive produced Always Forward, a three-spot campaign that became one of my favorite projects from our six-year partnership. We shot in Los Angeles, Charlotte, and Talladega, combining new production with extensive archival work to build a unified series for the milestone year.

I led the campaign end-to-end - from early concept discussions through production and post. Anthem opened the series, followed by Roads and Future, and together the pieces set the tone for NASCAR’s anniversary season. The campaign went on to earn multiple industry awards.