For six seasons I served as Executive Producer across both the agency and production sides of NASCAR’s brand work, partnering with 77 Ventures Creative, Boomshot, and NASCAR’s internal brand team as an extension of their year-round marketing operation. Together we produced brand films, season launches, retail ticketing campaigns, tune-ins, and advertising across TV, digital, social, OOH, and in-venue platforms.

Over that period, we created more than 300 spots airing in nearly 190 countries, along with roughly 15,000 deliverables spanning broadcast, digital, social, retail, and track marketing. It was a large-scale, ongoing operation that required steady coordination across creative, production, and editorial teams.