For six seasons I served as Executive Producer across both 77 Ventures Creative and Boomshot, working as an extension of NASCAR’s Brand Team. Alongside the CMO, marketing leads, creatives, and editors, we delivered the organization’s full brand output - hero brand films, season launches, retail ticketing, tune-ins, and advertising across TV, digital, social, and OOH in nearly 190 countries.
Over 300 spots and thousands of deliverables moved through a fast, efficient pipeline spanning creative development, shoots, editorial, finishing, and trafficking.