I’ve led campaign work for major healthcare systems including Mass General Brigham, Beth Israel, Tufts, and University Hospitals, producing TV, digital, social, print, and OOH across multiple markets. The projects ranged from brand platforms to clinical-environment shoots in ORs, NICUs, and cath labs, often involving real patients, real clinicians, and strict protocols.

Across this work, I served as agency EP while also stepping into art buying and business-affairs roles when needed - guiding projects from early development through production and final delivery.