Financial Services - Brand Campaigns & Client Stories
My financial services work spans my entire career, anchored by more than a decade on Merrill Lynch and supported by campaigns for Bank of America, U.S. Trust, UBS, Lincoln Financial, and others. I produced brand anthems, advisor stories, print, social, and digital content that needed to hold up across years and across tightly regulated environments.
As Executive Producer, I led the work from early planning through delivery and covered multiple roles when needed - including producer, post producer, art buying, and business affairs. The projects often involved large, multi-stakeholder approval paths and long-running creative systems, including Merrill Lynch footage that remained in rotation for more than 10 years.