I led production on Chobani’s Real Is campaign, a project that took us to Melbourne and Austin to film the people and ingredients at the heart of the brand. As Executive Producer, I guided the work from early creative development through shoots, editorial, and finish—managing multi-location production and a broad set of deliverables.

Directed by Lisa Rubisch at Park Pictures and edited by Biff Butler at Rock Paper Scissors, the campaign was set to Macy Gray’s “Beauty in the World” and remains one of my favorite projects.